Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From Uber’s grounded storytelling to Heinz’s nostalgia play and Meta’s AI tools, this season shows how much consumers want campaigns that feel real, useful and culturally aware. The same forces are reshaping real estate marketing, where value, emotion and clarity matter more than ever. ..READ MORE +
One of four Democrats subjected to criminal referrals by Pulte, Swalwell claims FHFA director "exercises unchecked control" over the mortgage giants and has abused his position by scouring their databases to concoct unfounded accusations of mortgage fraud. ..READ MORE +
Applications for purchase mortgages hit a seasonally adjusted 2025 high last week, with FHA, VA, and USDA applications for less pricey homes driving the surge. ..READ MORE +
After the National Association of Realtors failed to pass a broad referral disclosure requirement, some major real estate players are embracing transparency on their own. ..READ MORE +
